NEW YORK, NY (September 18, 2007) – Michael C. Fina, a leading provider of worldwide corporate employee recognition programs, today announced that its advertising in Human Resource Executive magazine ranked #1 in the Recognition and Awards category, in a study conducted by Ad-Q Studies, a division of Harvey Research, Inc.
Michael C. Fina’s advertising also ranked among the Top Ten ads receiving high readership scores out of the 60 ads studied in the Forecast 2007 issue of Human Resource Executive.
“This study is an independent and objective means of judging the effectiveness of our ads’ physical components, as well as its overall strategic approach,” said Michael A. Fina, Vice President. “We appreciate Human Resource Executive’s sponsorship of this readership survey.”
The Michael C. Fina ad campaign was created to generate awareness among HR executives to Michael C. Fina’s Total Recognition program. In each ad, three distinct features (design, implementation and measurement) were highlighted to make Michael C. Fina’s customized program unique.
“This campaign isn't trying to convince HR managers that employee recognition programs are an important tool to overall corporate cohesiveness and improved performance,” said Fina. “Instead, it speaks to an audience that already understands this, and works to convince them that Michael C. Fina is the best choice.”
“Visually, we have set a design standard that stands apart from other ads in our selected publications,” said Fina. “Our goal was two-fold: to increase page-stopping power and to establish visual fingerprints so that, over time, readers will come to instantly recognize the Michael C. Fina ads.” Fina said that each ad design uses a single element, such as music notes or a heavy chain, treated in silver, to work in tandem with a carefully worded headline and body copy.
