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Press Releases

FOR IMMEDIATE RELEASE


MICHAEL C. FINA INTRODUCES ‘LIFESTYLES INSPIRATION,’
A NEWLY ENHANCED EMPLOYEE RECOGNITION PROGRAM


New Presentation Materials and an Exciting Array of New Merchandise
Combine to Make the Program the Industry’s Most Popular



NEW YORK, NY (January 22, 2007) — Michael C. Fina, a leading provider of worldwide corporate employee recognition programs, today announced LifestylesINSPIRATION, a totally revamped, newly enhanced recognition program for its customers’ employees.

“We are continuously expanding our One Source Total Recognition services with an innovative suite of recognition solutions that work seamlessly in today’s demanding business environment,” said George Fina, president of Michael C. Fina. “Our LifestylesINSPIRATION program is one of the tools we use to do that,” Fina said.

“Our Lifestyles recognition program has been in existence for over 20 years. More than a recognition program, it’s a complete solution that’s quick and easy to implement, execute, and monitor and it makes the job of the workplace presenter easier than ever before,” Fina said.

Every three to four years Michael C. Fina updates its Lifestyles program with a new design, new merchandise, and an expanded offering of Magic Box presentation options. These options are designed specifically for early recognition and they work in conjunction with completely web-based recognition programs that no longer use printed gift catalogs.

Michael C. Fina has made a commitment to invest and upgrade its recognition programs so they can bring to their customers a fresh and timely approach to the presentation process, as well as a new selection of recognition gifts. All the gifts in the catalog are reviewed. Popular items are retained and new items are added that reflect the latest trends, colors and styles in the marketplace. In addition, new product categories are added or expanded.

“We expect the new LifestylesINSPIRATION program to be a hit with existing customers and new clients alike as Michael C. Fina continues the tradition of ‘Celebrating the Individual,’” Fina added.

When Michael C. Fina introduced the “Magic Box” to employee recognition programs nearly twenty years ago, it set the standard and changed the way corporations approached their recognition process. Gone were the industry standard pins and tie-tacs. They were replaced with a large selection of lifestyle-type gifts that employees could choose from in an extensive Michael C. Fina awards catalog contained in the Magic Box. The Magic Box process offers presenters an easy and effective tool for recognition. It arrives on time before an anniversary, labeled for each presentation. It enables managers or supervisors to honor employees in front of their peers. And, because every employee knows that they will receive one on their anniversary, it creates anticipation and goodwill among the workforce.

There’s a Magic Box in every price range, each containing a personalized recognition certificate with frame, small gift with corporate symbol; personalized letter on corporate letterhead signed by company’s CEO, gift brochure with ordering instructions and a presenter’s guide for making the presentation.

“The beauty of the ‘box’ is that it changes with the times,” said Fina.  Today, the Michael C. Fina Magic Box awards catalog contains 64 lifestyle items that appeal to a variety of tastes and lifestyles. “From flat screen TVs and fishing gear to elegant jewelry and golf clubs, there’s something for everyone in the LifestylesINSPIRATION program,” added Fina.

The Magic Box program was and still remains a consistent, customizable, cost effective and easy-to-present employee recognition tool that puts the presentation focus on the employee, not on the gift or company. In fact, 90 percent of Michael C. Fina’s customers utilize a Magic Box presentation, including dozens of Fortune 1000 companies including IBM, UPS, Bank of America, Pfizer plus many others.

The time-honored practice of recognizing a company’s employees has changed considerably in recent years and today’s recognition programs must be more flexible to accommodate how the rules of employment have changed.

ABOUT MICHAEL C. FINA
Michael C. Fina, headquartered in New York, is the fastest growing employee recognition company in North America. Known for their exceptional quality products and services, many Fortune 500 companies rely on their programs. Michael C. Fina’s dedication to perfecting the way employee recognition programs are implemented sets them apart from their competitors.  

2007 marks Michael C. Fina’s 72nd anniversary in providing corporations with gifts and awards. As a family owned and operated business since 1935, Michael C. Fina offers cost-effective, state-of-the-art recognition solutions to multi-national corporations, with a strict focus on world-class customer service. For more information about Michael C. Fina’s employee recognition programs call (800) 999.3462 or visit www.mcfawards.com.

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Media Contact:
Gary Johnson, 973-812-8883 ext. 249,
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