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Press Releases

FOR IMMEDIATE RELEASE


R.J. REYNOLDS TOBACCO COMPANY SELECTS MICHAEL C. FINA TO PROVIDE EMPLOYEE RECOGNITION SERVICE AWARDS PROGRAM


NEW YORK, NY (February 20, 2007) — Michael C. Fina, a leading provider of worldwide corporate employee recognition programs, today announced that R. J. Reynolds Tobacco Company (R.J. Reynolds), the second-largest tobacco company in the United States, has selected the company as its vendor for its Employee Service Awards Program.

R.J. Reynolds turned to Michael C. Fina to design and implement the company’s service awards program using its E-ServiceRecognition program. This program provides R.J. Reynolds with a customized Web solution offering on-line capabilities to manage the program, communicate with its employees and allow employees to select and redeem service awards. Awards for its program will be selected from Michael C. Fina’s extensive inventory to match the lifestyles of R.J. Reynolds’ diverse workforce.

Both Charles Fina, executive vice president and Michael Fina, vice president, are closely involved with the design of this new program. Michael C. Fina’s goal is to provide R. J. Reynolds with a world-class customer care program that is easy to administer.

“Michael C. Fina’s program allows us to engage our managers in the awards process and it also provides us the ability to survey employees and get their feedback, and these were among the reasons we selected the company,” said Angela Mannino, vice president of human resources for R. J. Reynolds Tobacco. 

Mannino also said that the company’s E-ServiceRecognition program provides an extensive reporting capability, is flexible and is supported by an easy-to-understand invoicing procedure.

The service award process at R.J. Reynolds starts with an early recognition program for newly hired employees. Employees also receive service awards at the one-, three- and five-year milestones, continuing every five years throughout the employee’s career with the company. 

“In any service awards program, it is important for employees to understand the value the company places on their work,” Mannino said. “Recognizing our employees at various intervals with the high-quality gift selection from Michael C. Fina is one way R.J. Reynolds accomplishes that objective.”

“We’re honored that R.J. Reynolds has selected us to implement its employee-recognition program,” said George Fina, president of Michael C. Fina.  “Our goal is to streamline its involvement in the program implementation process through our flexible, technology-driven programs.”

ABOUT R.J. REYNOLDS TOBACCO COMPANY
R.J. Reynolds Tobacco Company, headquartered in Winston-Salem, NC, an indirect subsidiary of Reynolds American Inc. (NYSE: RAI), is the second-largest tobacco company in the United States, manufacturing about one of every three cigarettes sold in the country. The company’s brands include five of the 10 best-selling U.S. cigarette brands: Camel, Kool, Winston, Salem and Doral. For more information, visit www.RJRT.com.

ABOUT MICHAEL C. FINA
Michael C. Fina, headquartered in New York, is the fastest growing employee recognition company in North America.  Known for their exceptional quality products and services, many Fortune 500 companies rely on their programs.  Michael C. Fina’s dedication to perfecting the way employee recognition programs are implemented sets them apart from their competitors.  

2007 marks Michael C. Fina’s 72nd anniversary in providing corporations with gifts and awards.  As a family owned and operated business since 1935, Michael C. Fina offers cost-effective, state-of-the-art recognition solutions to multi-national corporations, with a strict focus on world-class customer service. For more information about Michael C. Fina’s employee recognition programs call (800) 999.3462 or visit www.mcfawards.com.

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Media Contact:
Gary Johnson, 973-812-8883 ext. 249,
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